I had to laugh when I read this article about Sony’s “attempted” stealth graffiti ad campaign. It backfired with a vengeance and ended up having the polar opposite effect that they set out to achieve. It’s bad enough that they attempted to trick consumers by displaying urban art depicting graffiti characters playing what is OBVIOUSLY a PSP (yet not actually displaying the Sony logo OR the PSP logo)… But to then depict the characters with hypnotic eyes, as if to say “Yes master SONY, I will do whatever you say… I will consume, I will be loyal to the SONY brand, Oh yes indeed I will”. Sony needs to come down off of that crazy ego trip they’re on and be thankful for the consumers they have and give them more credit as intelligent, consciencious buyers. This whole campaign is insulting to the SONY consumer and i’m glad that it was exposed for what it was.
If you’re gonna advertise, fine… Everyone else does, but don’t do it and blaitantly try to pretend that you’re not doing it. We (the consumers and the people) aren’t fucking stupid! Apple launched a successful street marketing campaign for iPod, but they displayed the logo proudly and didn’t try to pretend it wasn’t a million dollar advertising expenditure.
Other “stealth” marketing ideas:
Logo-free activist bandanas given out free at a sweatshop rally (made by Nike)
Playtex tampons used in a crisis situation in Iraq to remedy an open flesh wound (reported by CNN)
Dasani (label-free) water handed out free at an anti-consumption rally
Newly discovered Warhol pop-art displayed in Metropolitan Museum of Art (Campbells Chunky Soup)